Welcome
We're looking for the world's top Health and Wellness
Startups to join our mission to help people live
longer, healthier and happier lives.
A new kind of startup program
Freshii and Kinetic Cafe have joined forces to help
serious entrepreneurs launch the world's next wave of
breakthrough health and wellness startups.
Freshii plus Kinetic Cafe equals Fresh Startup
Freshii
Global leader in Health and Casual Restaurants with over 75 locations in 8 countries, providing fresh and nutritious meals and snacks that energize people on the go and help them live their best life. Freshii gives you access to:
  • Coaching from Mathew Corrin, Ceo of Freshii and Canada's Top 40 under 40 and Ernst & Young Entrepreneur of the Year winner.

  • Scheduled Access to Freshii customers to test ideas, build a user base and drive brand exposure

  • Ability to leverage Freshii's marketing and distribution channels throughout the many countries it operates in

Visit www.freshii.com
Kinetic Cafe
Leading innovation and design firm that helps both forward-thinking enterprises and disruptive startups imagine new possibilities for their business and successfully bring new ideas to the market. Kinetic gives you access to:
  • World class strategy, design and technology talent to fuel inspired thinking into your startup

  • Proven entrepreneurs to help build your business and tackle your most difficult decisions

  • A cutting edge digital lab to help you create a flawless product and user experience

Visit www.kineticcafe.com
Fresh Startups
A new kind of program that combines the channel power and demand generation of a leading global enterprise with the disruptive creative thinking of an innovation firm and the proven startup acumen of successful entrepreneurs to offer you an unmatched opportunity to build and scale a breakthrough business...not just create a deck for investors.

We replace the theory of building your business with a rare opportunity to capture an instant audience and test your product/service in the real world with real customer and real revenue generating potential. From planning to execution our team is in it with you every step of the way.

Checkout full program details below.
Shift in focus
Customers Over Investors

Instead of teaching you to pitch investors - we help you identify and acquire customers to generate revenue for your business.
No Generic Business Theory

You won't find startup and marketing 101 presentations here - we offer an advanced program that will be customized for your startup.
Real Vertical
Power


A true industry leader at the table with real channel power, knowledge and demand generation to amplify your growth potential.
Real World Validation

Access to real customers in a real world enviroment to help you test, validate and deliver a truly customer-centric product/service
World Class Creative Minds

Access to the top strategy, design and technology talent in the world - for fresh perspective and inspired thinking.
Proven Entrepreneurs

We surround you with a team of elite entrepreneurs that have a proven track record of building successful companies
Explosive BD & Networking

Not only will we tap our extensive networks of industry leaders to get you an audience but we will also storm the market and the boardrooms with you.
Doers,
Not Talkers


Execution is everything. We know exactly what it takes to bring ideas to life. That's why business leaders seek us out to solve their most pressing challenges.
Not The Usual Mentors

No "copy and pasted" list of mentors. No conflicting advice from 50 people with little insight into your market. We hand-pick people to work with.
An unmatchable opportunity
Most programs are limited to mentors, funds, space and direction on pitching investors. We offer this too but also deliver you much more.
Personal Coaching

Personal Coaching

Dedicated coaching from proven business leaders and entrepreneurs to help you tackle the most difficult decisions facing your business with confidence
Business Modeling

Business Modeling

Creative and strategic workshops with our startup innovation team to define, test and perfect a flawless business and service model
Customer Development

Customer Development

Our customer development framework will help you test and validate your product/service in the real world to gain critical insights while also acquiring new customers
Experience Design

Experience Design

Access our team of world class experience designers to ensure your customers have a remarkable experience with your product/brand at every touchpoint
Product Development

Product Development

Up to $15,000.00 of dedicated resource from Kinetic Cafe's digital lab to help with digital products - best software engineers and developers in the market
Marketing Strategy

Marketing Strategy

We will work on your brand and marketing strategy with you to develop tactical action plans to cut through the noise and attract, engage and retain customers
Business Development

Business Development

We'll tap into your extensive network of business and industry leaders to help you establish critical connections and get you meetings that keep the needle moving
Sales Acceleration

Sales Acceleration

Our BD team will help you develop a comprehensive sales roadmap outlining key paths to revenue, prepare you for mission critical pitches and storm the boardrooms with you
Office Space

Office Space

Dedicated office space with full administrative support and boardroom access at Kinetic Cafe's offices (934-1 Yonge St. Toronto, Ontario)
Financial Investment

Financial Investment

Program acceptance includes a $25,000.00 initial investment with an opportunity to raise more funds upon successful completion of the program
Additional benefits
Over 15+ service providers who will offer discount services to your startup

A healthy meal plan for you and your team throughout the duration of the program
A customized and
customer-centric program

We offer an advanced 6 - month program that will be
customized to cater to the specific needs of your startup.
No two companies will have the same experience.
Focus:
Customer Discovery
and Business Model
Perfection.
Define
We will help you gain an intimate understanding of your target customer and capture critical market feedback and insights while working with you to test, validate and perfect your business model and product/service offering.
Focus:
Product, Service,
Experience and Brand
Identity Design.
Design
We'll work with you to design a flawless product, service and user experience and help you create a compelling brand identity and market positioning strategy that will cut through the noise and set your startup apart from the competition.
Focus:
Product, Customer, and
Business Development.
Develop
We'll help you develop all components of your product, service and brand platform and work with you to create a marketing plan and business development raodmap that will prepare you to attack the market and drive your startup forward.
Focus:
Demand Generation and
Sales Acceleration
Ignite
We'll execute a plan to capture the hearts and minds of your customer and get you in front of a highly targeted audience to drive awareness, generate demand and accelerate sales - we'lll do whatever it takes to help you grow your business.
Throughout the entire process we'll get your startup in front of as many customers as possible to continually drive demand and capture critical insights that will help you design a truly customer-centric product/service.
An unbeatable coaching team
Dedicated Coaching from proven business leaders, successful entrepreneurs and the most creative minds in the market
Matthew Corrin
Matthew Corrin
CEO of Freshii. Canada's Top 40 under 40
and Ernst & Young Entrepreneur of the
Year winner.
View full bio on Linkedin
David Dougherty
David Dougherty
Founder of Kinetic Cafe. Former
Principal, Strategic Innovation at
Trapeze
View full bio on Linkedin
Saul Colt
Saul Colt
Principal at Kinetic Cafe.
Former Head of Magic at
Freshbooks.
View full bio on Linkedin
Derek Szeto
Derek Szeto
Entrepreneur in Residence, at Kinetic
Cafe. Former Founder of RedflagDeals &
PriceCanada.com
View full bio on Linkedin
Chris Carder
Chris Carder
Founder of Kinetic Cafe
Former Co-Founder and
President of ThinData.
View full bio on Linkedin
Gary Fung
Gary Fung
Founder of Kinetic Cafe.
Tech visionary; creator of PingChat!
(over 13 million downloads)
View full bio on Linkedin
Plus, access to the world class innovation and design team at Kinetic Cafe
Welcome
We're looking for up to 5 startups to join our mission.
If you're a startup founder with a remarkable product or service
that fits within these categories - we want to hear from you!
Health and Wellness
We define Health & Wellness as a choice to assume responsibility for the quality of your life. These could include products that assist in Work/Life Balance, sleep, general well-bringing and life satisfaction. Does your startup fit in here?
Food and Nutrition
We love to eat, and that's good because managing a diet, finding recipes, discovering people to prepare a perfect meal with or have the perfectly balanced menu delivered to your door is easier than ever. Does your startup solve a problem in this category?
Physical Fitness
Getting active or staying active is the key to a good and long life and while technology can't get you to take that first step it can help make sure you are doing the proper workout, staying motivated or keep yourself from getting injured. Does your startup get peoples heart racing?
Don't fit in these boxes? Apply anyways
and tell us why you should be included!